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OPSM backs concept store with push

Posted on 01 August 2010

MELBOURNE: Eyewear retailer OPSM is to back its new flagship store which opened in Melbourne today with a marketing campaign from BMF.

The eye hub concept store is the first of its kind for OPSM and claims to feature the largest collection of frames in the southern hemisphere. It will sell products from Italian-owned brand Luxottica.

As published on AdNews 20 July 2010, by Prue Corlette

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