News
Eyewear, With a Bit of Disney and a Touch of Apple
A wind tunnel. A concierge. A store that’s shaped like an eyeball.
It doesn’t exactly sound like an eyeglasses retailer, but then, it’s not supposed to.
Trying to pull itself out of the recession, Luxottica, the $6.6 billion eyewear company with retail outlets like Sunglass Hut and LensCrafters, is experimenting with a concept store that draws a little bit from Apple, and a lot from Disneyland.
The idea is to make buying eyewear more of an event — and in the process, entice new customers from discount chains and online shopping.
As published in the New York Times 20 July 2010, by Stephanie Clifford
