About the Store

So what is OPSM eye hub?

Exciting. Groundbreaking. Entertaining. These aren’t words normally associated with eye care. But OPSM eye hub is unlike anything out there. It’s the first concept store in Australia to offer bespoke, high quality eye care all in one place.

Journey through OPSM eye hub and the first thing you’ll notice is the immaculate service. There’s a concierge there to guide you through the store. That’s right, a concierge. And there are highly trained optometrists ready and waiting to look after you, from 8am to 8pm weekdays. So you’re always guaranteed attention, even without a booking. And with the very latest technology in eight optometry rooms, you’re also guaranteed the very best care for your eyes.

Ever wanted to try on new frames but couldn’t see what they look like because of your sight? We can help. Our Playback Mirrors take a photo of you in your desired frames and then play it back for you, so you can see what you look like.

Your senses will love the simulator zones we’ve created around the store. They re-create a variety of real world conditions. There’s a wind tunnel, for the cyclists out there, and a glare simulator, for those that like to hit the slopes. You can test new frames in any of these simulator zones to see if they’ll cut it when it matters most.

If that wasn’t exciting enough, you can navigate through our vast range of lenses and frames, and access and peruse a world of information about eye health and care.

Because we’ve got nothing to hide when it comes to eye care, you’ll see how it’s really done. Our onsite lab lets you watch as your lenses are cut and placed into your brand new frames.

We’ve also created a dedicated zone for kids to let them know that their eyes are important. They can learn all about their eyes and choose from the largest kids’ range in Australia. It’s an environment just for them.

And yes, it’s true. We do have every frame under the sun. You can choose from an astonishing 2,000 pairs. Along with all the brands you know and love, there’s a huge choice from those you’re yet to discover. We also have a comprehensive range of specialised safety wear, swim goggles and contact lenses.